What do you think about 30% increased movie ticket rates in Pune?

It is impossible now to watch movie in family or for students. Pune is known for educational city. About 20-40% population is student in various fields. Increasing 30% rates means now movie only for Rich people.

What do you think is it justified? What are your views, should people ban theaters or watch movie in this rate?

Current ticket rates in multiplexes:
Morning :Rs. 70 Avg.
Afternoon : Rs. 120-180
Evening and Night :Rs. 180-280